Belabumum (pronounced “bella – boom! – boom!”) is a Portuguese term for “beautiful bottom.” Founded in 2011, Belabumbum is a Lingerie and Maternity Line inspired by Latin America culture. Beautiful fabrics and fun feminine styles are a hallmark of the company, with the Copacabana Lace Collection a best seller. The Belabumbum Maternity Line was founded on the belief that women grow more beautiful during pregnancy and is very popular among celebrities.

Belabumbum works with socially conscious manufacturers in South America to ensure excellent working conditions and job security. Belabumbum has also contributed to countless health and well-being related events and organizations.

Introducing the “Belly, Boudoir & Beyond Collection” from Belabumbum. The idea behind this collection is that it is specifically designed to accommodate your growing belly during pregnancy and the same pieces will also double for after baby has arrived when you are nursing. The concept is genius and will save you a great deal of money when building your wardrobe. Whether lounging around the house or running to the grocery store, this collection has you covered.

Introducing the Belabumbum Belly, Boudoir & Beyond Collection

 

 

 

 

 

 

 

 

 

 

 

 

Our top pick for summer: The Before & After Ruffle Dress.

 

The perfect “wear anywhere” basic dress.  Cuddle up at night or throw on a cardigan and take it out on the town!

* Underbust nursing access
* Ruffle detail at bottom
* Lace trim at bust
* Cap sleeve top
* Wear before or after baby
* 95% viscose, 5% spandex

Available in Gunmetal and Black.

 

The versatile Before & After Ruffle Dress is designed to be worn during pregnancy, nursing and beyond, offering terrific value. The soft, stretchy material feels wonderful against your skin and drapes beautifully over your growing bump and flatters the postpartum figure as well. The neckline is accented with a delicate lace detail and feminine ruffles at the bottom.

Nursing in this dress is simple to accomplish thanks to the hidden underbust nursing access. Nurse discreetly while feeling confident in this gorgeous dress. This dress is comfortable, stylish and functional making it our top pick.

Also part of the Belly, Boudoir & Beyond Collection is the Button Cardigan.

 

PURCHASING

Belabumbum can be found in fine boutiques and department stores throughout the United States, Europe, Australia, Japan, and the Middle East. Click here to find a store near you.

For additional information and to see the full collection, please visit www.Belabumbum.com

 

All images copyrighted Belabumbum.

 

 

JoJo Maman Bébé, Newport, UK based company,  was founded in 1993 by Laura Tenison who recognised the gap in the market for stylish maternity fashion. Laura, who was living at the time in Brittany, Western France, was inspired by the Nautical Breton Style which still remains a prominent feature in the current collection. Laura, a mother of two, started JoJo with just a single sewing machine, and today, JoJo is regarded as the UK’s foremost niche market specialist in pregnancy, baby, children and nursery market. JoJo prides itself on the treatment of its staff and third party workers and has links to Africa charity Nema – which aims to reduce infant mortality in Mozambique.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

SHORT SLEEVED WRAP MATERNITY TOP

Bestselling design that fits all stages of pregnancy and even after the birth. Our maternity clothes are machine washable at 30 degrees unless otherwise stated

* Length 25”
* Length 64cm
* 95% Viscose, 5% Elastane

Available in 4 colours (white, rose, red and midnight blue) and 3 sizes (Small, Medium & Large)

This gorgeous maternity top is sure to turn heads this summer! It is brilliantly designed to accommodate your growing bump with the clever wrap design. The material is very soft and comfortable against your skin and the quality and workmanship is fantastic. The ties can be used to create a below-the-belly support for your growing bump. Pair this top with your favourite jeans, pants and skirts for a chic summer look. This top can be worn before, during and after your pregnancy making it a fantastic buy. This wrap top is a classic design and will never go out of fashion.

 

MATERNITY & NURSING WRAP DRESS

Incredibly flattering dress, ideal for during and after the pregnancy and whilst breastfeeding, making this a great value purchase. With wrap around ties which can be worn different ways for different looks and a hidden feeding layer. This maternity dress is cut to fit throughout pregnancy and also whilst nursing. All our maternity clothes are machine washable at 30 degrees unless otherwise stated
* Length 41”
* Length 104cm
* 95% Viscose, 5% Elastane

Available in 3 colours (Black, Electric Blue and Grape) and 3 sizes (Small, Medium and Large).

This beautiful dress will be the first dress that you reach for this summer and will take you through your pregnancy and nursing stages and beyond. The beautiful, soft material drapes over your bump during pregnancy for a flattering look. It is comfortable to wear and will become a staple in your pregnancy wardrobe. After your baby is born you will able to nurse in this dress thanks to the hidden vertical slits. Its versatility makes it a great bargain and you can be assured of getting plenty of wear and compliments from it.

 

BLUE FLORAL MATERNITY NIGHTDRESS

Soft and comfortable woven cotton maternity and breastfeeding nightdress with pretty pintucks and elasticated panel at the back for a great fit. Drop down clips for easy access post pregnancy when nursing. All of our maternity nightwear is designed to fit throughout your pregnancy and then also to have breastfeeding openings for when nursing – making it a great value investment. We use natural fibres such as cotton for our maternity nightwear to keep your skin and body temperature comfortable. Our maternity clothes are machine washable at 30 degrees unless otherwise stated
* Length 41”
* Length 104cm
* 100% Cotton

Available in Blue Floral, in sizes Small, Medium and Large.

This beautiful, feminine nightdress is perfect for Summer! The nightdress is cut generously below the bust to accommodate a growing belly. The longer length will ensure that your belly won’t be exposed no matter how far along you are in your pregnancy. After your baby has arrived, you can continue to wear this nightdress while breastfeeding. The nightdress has a comfortable sleep bra built into it to provide support during feeds and when you are sleeping. When it is time to feed your baby, simply unhook the strap to fully expose the breast for feeds. This type of design is ideal for new mums who are new to breastfeeding. The straps are adjustable to ensure a perfect fit. The 100% cotton fabric ensures that your skin can breathe freely and ensures that you remain comfortable even when the temperature soars. This nightdress offers terrific value as it is designed for both pregnancy and breastfeeding.

 

 

PURCHASING

Shop the JoJo online boutique or find a store in your area.

 

To learn more please visit the JoJo Maman Bébé Website.

 

All images copyrighted JoJo Maman Bébé.

Swedish company Boob Design started in 1999 by Mia Seipel and is now available from retailers in 26 markets in Europe and other parts of the world. The basic idea was to design smart and stylish clothes for nursing mothers. All garments in the nursing collection are designed with the innovative and patented nursing function that has become the trademark of Boob. And that was just the beginning. Today, Boob makes clothes for mothers; from top to toe, through pregnancy and nursing; as well as an exquisite baby clothes collection in organic cotton.

Boob makes clothes for pregnant and nursing women and their little babies. The trade mark stands for a high level of design, function and quality, as well as continuous efforts to produce garments with a minimum impact on the environment. In a very short time, Boob has reached a leading position when it comes to using a high proportion of alternative materials that are more environment-friendly. In just two years, Boob has increased the proportion of greener materials in the total production from 20 to 81 per cent. Boob started in 1999, based on the idea of making life more comfortable, more beautiful, and less complicated for mothers and their newborn babies. By making clothes that are both stylish and functional, Boob has over and over again demonstrated that mothers don’t have to choose between comfort and design. At the same time, care for people and the environment has been at least as important. Boob wants to create better conditions for mothers and babies not just here and now, but also in the future. For Boob, it’s just as natural to reduce the environmental impact caused by the production of our clothes as it is to make garments that are beautiful to look at and comfortable to wear.

“Our design process includes a sustainability perspective at all stages, from the first idea on the drawing-table to the finished product. Innovative design is design for a sustainable development”, says Mia Seipel, founder and creative director at Boob.

“Conventional clothes manufacturing has a large environmental impact and working conditions are often harsh for the people involved in the production. Boob wants to change this by consistent ethical and environmental work. We have chosen to locate most of our clothes manufacturing in Europe to safeguard working conditions and reduce transports. All our garments are certified according to OEKO-Tex 100, which means that they are guaranteed to be free from harmful chemicals and safe to wear next to your skin. A large part of the environmental impact from clothes manufacturing comes from the production of materials. For example, cultivation of ordinary cotton requires large quantities of water and chemicals. Therefore, Boob has gradually changed to materials that are less harmful to the environment. Since 2008, the proportion of materials with less environmental impact has increased from 20 to 81 per cent of the total production. The obvious goal is 100 per cent. Conventional cotton is replaced with organic cotton, and ordinary fleece with fleece made from recycled PET bottles. Viscose, for example, is increasingly replaced with lyocell, a material made from eucalyptus trees. The cultivation of eucalyptus requires 20 per cent less water than cotton. Lyocell is made from the pulp of the trees in a closed system where 99.4 per cent of the chemicals can be reused. Changing to materials that are less harmful to the environment is one of many steps that we have taken towards a sustainable development. An ambition that is important for us as well as for our customers. We take a bright view of the future”, says Mia Seipel.

 

SPRING/SUMMER 2012 COLLECTION

Spring is finally here! The Spring/Summer 2012 Collection from Boob Designs features easy to wear styles for carefree summer days in floral prints, colourful stripes and fabulous solid prints. New this Spring, Boob Design introduces new stretch maternity jeans which are comfortable and are designed for movement. Colourful maternity jeans are a rare find! They are wonderful to brighten up your seasonal wardrobe. Pair with a bright tee for a colourful and fresh look.

The Nursing T-shirt dress Jessica will be the first thing that you reach for on balmy summer days. This dress is as comfortable as your favourite summer tee but with elegance of a dress. Stay cool while nursing your little one in this summer staple.

Fabulous matching pieces for mother and baby in classic sailor stripes. The nautical theme will always be in style and nothing says Spring/Summer like sailor stripes!

 

 

 

 

 

 

When the temperature soars, head straight to the pool or beach in the Fast Food Bikini. This bikini is designed for both maternity and nursing, making it a great investment!

 

 

 

 

 

 

 

Washable Breast Pads

PURCHASING

Shop the Boob Design online boutique or find a retailer in your area.

To view the full collection please visit: www.BoobDesign.com

In Celebration of Success Through Play Magazine’s 5th Anniversary this year, we will be hosting several giveaways to celebrate. Stay tuned for a Boob Design Giveaway from the Before and After Collection to follow shortly.