Babymel Ltd was established in London in 2006 by Melanie Marshall and Suzi Bergman, the co-founders of luxury changing bag brand Storksak. The Babymel brand intended to offer parents a stylish and functional changing bag at a fantastic price.
Babymel launched its first collection in Spring 2007 with the introduction of the Amanda bag – a chic and lightweight shoulder bag. Four years later, this bag remains their best seller.
In Spring 2009, Babymel launched their innovative X2 for parents with twins, which won the i-parenting award for innovative products. They also introduced their patent pending strollerstraps, which are now a popular feature on their range of bags.
All Babymel bags are equipped with durable wipe-clean linings, padded changing mats and insluated bottle holders. Featuring original prints and multi-functional storage pockets, their bags are the ideal choice for the ‘modern parent’.
ELLA, an elegant new style, was introduced in Autumn/Winter 2011. The stylish Ella Multi Dot, (pictured right) is the perfect choice for Spring/Summer 2012 and is sure to draw many compliments. This medium size bag is the perfect size for outings with your baby and will ensure that you always have supplies on hand to take care of baby while on the go.
The Ella features:
* An insulated bottle holder
* Matching Changing Mat
* Four outer pockets
* Two inner pockets
* Zipped pocket to keep valuables
* Wipe clean and water resistant lining
* Detachable long strap with stroller clips included
* Wipe clean outer printed fabric
* Patent pending stroller strap
* Signature Babymel heart key charm
* Dimensions: H 40cm W 31cm D 15cm
Our tester in our exclusive mummy panel put the Ella Bag to the test while on the go around London with her 3 month year old son. Up until now, she had been using a small changing bag from Boots which was fine for running short errands but fell short when it came to longer periods of time away from the home. The tester sometimes had to carry 2 bags just to have sufficient supplies on hand while out and about. With the Ella Bag this was no longer necessary. The Ella Bag is sized just right and will fit all your essential items for baby, as well as mom’s essentials (keys, wallet, cell phone). The tester complimented the design of the Ella Bag. The two small pockets on the outside of the bag are perfect for storing items that you need to have within easy reach such as a dummy, keys, oyster pass or your cell phone. The inside of the bag is lightly coloured and this easy to find things quickly when needed. The roomy interior features ample pockets with zips and velcro to keep everything organised and in its place. Nappies, wipes, a blanket, burp cloth, small toys, food, a changing of clothing, mom’s wallet – there is space for all the essentials. There is an option to customise your storage needs by dividing one the larger pockets into two, which is a nice feature. The insulated bottle holder ensures that your little one’s bottle is kept at the correct temperature. The matching changing pad is perfect for smaller babies and is easy to clean and has a compact fold. The changing bag is well made and durable. It is easy to clean thanks to the wipe clean fabric and lining, which will ensure that your bag looks clean and fresh throughout its life.
The Patent pending stroller straps (included) are easy to attach to the stroller and hold the bag securely in place. Fastening your bag to your stroller is a great choice when you have limited or no under storage as well as giving your shoulders a much needed break and improving your walking posture. Strollers straps are often sold separately as an additional purchase and including them with the Ella Bag is a wonderful value.
Please ensure that your stroller is stable enough to accommodate placing the bag on the handles to prevent the stroller tipping.
The Ella bag is a stylish, affordable changing bag for mums and will make outings stress free and enjoyable for all.
PURCHASING
Purchase the Ella Bag from the Babymel Online Boutique or find a retailer in your area.
To view the full collection, please visit the Babymel London Website.
